In 2017, France Rocher has launched Hotel Bleu: a women’s ready-to-wear brand. Always wearing the shirts of her partner she wanted to create the perfect piece that she could wear during the day, the night and the journey.


A women as an inspiration: singular and strong; independent and sensitive; women that invent themselves freely.


Timeless pieces, manufactured in Paris' most beautiful workshops, with fabrics from the best Italian houses: a promise for clothing that will last. 


Reinventing the structure and the shape of the shirt, each pieces become a signature.